Redesign Project

The Problem Community Impact's print publications had served readers well for years, but the design had aged. Pages felt cluttered and dated, and the visual system wasn't doing justice to the quality of the journalism inside. With 40+ publications across multiple markets and dozens of designers executing independently, inconsistency had also crept in. A refresh wasn't just about aesthetics — it needed to be systematic enough to actually hold at scale. What I Built I led the full redesign from concept to rollout — new masthead, cover system, section architecture, typography hierarchy, and data visualization standards — in collaboration with an editorial task force and with sign-off from key stakeholders across the organization. The design work was mine. So was the communication and training strategy that got 40+ publications actually using it. That meant documentation, cross-functional training, and the internal rollout communications that brought a distributed team along without losing anyone. What Changed The publications looked like what they were — serious, community-focused journalism — instead of something that had been designed in a different era. Design department costs dropped 25% as the new system created efficiencies across the team. And because the rollout was built around adoption, not just delivery, the standards held.