Operational Systems

The Problem When you're running 40+ publications across multiple markets, you can't manage production by instinct and institutional knowledge. Work was distributed unevenly, managers had no visibility into capacity, and the systems that existed were held together by whoever happened to know how things worked. What I Built I designed the logic behind a workload distribution system and a duration-based productivity tracker — both built initially in spreadsheets and Trello, then translated by the development team into actual products used company-wide. I also built the infrastructure behind the Pages Queue, which automated how design work was routed across markets when capacity was needed. What Changed Sales proof production time dropped by 50%. Design department costs reduced by 25%. Managers gained real visibility into capacity for the first time, which freed them to focus on the work that actually required their judgment.